Coach TJ

I built TJ Coaches because most of the fitness industry sells the wrong product. It sells motivation, atmosphere, and the feeling of doing something. What actually changes a body is programming that makes sense, applied consistently, for longer than feels comfortable. That's what I coach.

My background is in strength and conditioning across a range of demands — general strength training, physique work, powerlifting, and preparation for physically demanding selection courses and hybrid events like Hyrox. What ties it together isn't a single style of training. It's the same underlying method: figure out exactly what the goal requires, build a program that trains that specifically, apply it with enough consistency to see the adaptation through, and adjust based on what the data — your numbers, your recovery, your output — actually says, not on how a session felt.

I don't program by feel and I don't program by trend. Every plan I write, whether it's one of the six programs in the catalog or a coaching client's week-by-week block, is built on the same evidence-based fundamentals: progressive overload, adequate recovery, nutrition that matches the goal, and honest tracking of whether it's working. If a method doesn't hold up to that scrutiny, it doesn't go in the program, regardless of how well it performs on social media.

I'm direct with clients because vague feedback doesn't produce results and I'm not interested in producing anything else. If your technique needs work, I'll tell you. If your adherence is the problem and not the program, I'll tell you that too. I'd rather lose a client who wanted to be told they were doing great than keep one who never finds out what they're actually capable of.

There are no shortcuts in what I coach, because there aren't any in the results either. What I can offer is a program with no wasted movement in it, and the standard to make sure you run it properly. The rest is on you.